louise mendoza


The rebranding of The Watermark included an in-flight spot that was also converted for the site opener. Yeah, remember those? It was an experimental exercise completely executed using still photography.

Re-skinning an existing site to match the rebranding--not ideal but the budget didn't allow us to start from scratch. As Tom Gunn would say, "Make it work!"

The Watermark in print

louise salas

dba lmsalas creative, llc




freelance creative with over 16 years in the branding and advertising world. specializes in making companies into brands with smart advertising based on even smarter strategy

that speaks loudly and makes a strong impact. based in the DC area with in-depth knowledge and work experience in the Hawaiian islands, as well. yes, that's aloha.  ©2012