louise mendoza
SALAS
The rebranding of Jonah's Treehouse was nothing but fun. Well...and a lot of research. Getting in the minds of mothers and caretakers was a rather interesting journey. The outcome was cute, yet smart and strategic. But it is pretty damn cute, huh?
The logo and more. Of course, the logo redesign was apart of the rebranding plan but it went far beyond just that. Building upon the existing class structure, a character was developed to represent each age bracket which helped parents to easily manage their children's schedule. But of course, their main job was to give the kids someone not to just connect with but fall in love with.
Meet the whole gang: Kimmie the Koala, Ernest the Elephant, Leo the Lion, Zoey the Zebra and Georgie the Giraffe.
Website design. Complete strategy, structure and redesign was needed to create the hub for our rebranding efforts. Its purpose was to be far more than just a commerce site, it's where parents and caregivers plan, connect and build a strong foundation for their children's learning. jonahstreehouse.com
Brand ad. To capture the joyous learning that happens at Jonah's Treehouse, this ad worked hard to help repositon a somewhat dusty brand. And look how cute those kids are!
louise salas
dba lmsalas creative, llc
808.561.9753
freelance creative with over 16 years in the branding and advertising world. specializes in making companies into brands with smart advertising based on even smarter strategy
that speaks loudly and makes a strong impact. based in the DC area with in-depth knowledge and work experience in the Hawaiian islands, as well. yes, that's aloha. ©2012