louise mendoza


freelance creative

yes, more than an art director but not quite a copywriter.

media agnostic.

no. really.

loves the  answer not to just be a :30 spot or 3 print ads

(even though that's what most of my portfolio consists of).


so here's what I bring to the table:

strategy planning

& implementing,

brand development,

creative direction,

advertising creative  for all media, unique content development, art direction, consumer experience & environmental design, concepts for retail experiences


what the !#%*?


A freelance creative? What the hell does that mean? Well, if you're an agency looking for some extra creative muscle to work with your existing team or copywriter, well that's where I come in. If you're looking for a creative team, then we're really in business. I am lucky to call one of the best copywriters, my creative partner.


Now if you're a company looking to build your brand or create something that turns heads and makes a difference, your rattling the right cage. We--meaning me, plus any one of my many resources, ie. copywriters, illustrator, photographer, developers, social media guru, chimney sweeper (just checking if your paying attention)--truly come to life when allowed to dive in and really get to know your business, your goals and expectations (helps us to aim higher). I am not a one trick pony and believe that each client is unique, therefore requires unique creative solutions.



the nutshell


Making companies into brands with smart advertising (whatever or where ever the placement) that speaks loudly and makes a strong impact. Simply put, let's define the issues and find creative answers that not only fit but go beyond your expectations and take full advantage of whatever the budget may be.



the down and dirty


• strategic planning & implementing

• comprehensive brand development

• advertising creative for all media

• company naming & brand identity

• creative direction & art direction

• unique content development

• consumer experience & environmental design

• concepts for retail experiencea

• specializing in environmentally-forward clients



who i've worked for, past and present


• Wunderman DC

• JK Moving Services

• CapRelo Corp Relocation Services

• True 180 Fitness

• Urban Igloo

• Jonah's Treehouse (Child Development)

• GreenCar Hawaii

• Washington Workplace

• Greg Ryan and Associates (law)

• The Watermark Waikiki (residential developer)

• Mobi PCS

• Pineapple Tweed

• DC AD Club

• Sunetric

• Family Programs Hawaii

• Add your company here...no really.



OPC (other people's clients)


• Meineke Car Care Centers

• Nature Conservancy

• Deltic Timber

• Chenal Properties

• Barton's Hardware

• Surplus Warehouse

• La Pietra School

• Tenet Health Care

• Baptist Health Care

• Hawaii Film Association

• Arkansas Dept of Economic Dev.

• D.O.D, Hawaii State

• Maui Tacos

• Hawaiian Airlines

• Red Hawk Casinos

• American Savings Bank

• Hui Ho`omalu

• Pfizer



the disclaimer


I was involved from start to finish with all the work on theses pages. Sometimes I was the

art director, sometimes the creative director but either way, the work reflects my abilities and demonstrates some of my experiences. No bait-n-switch or false advertising here.

louise salas

dba lmsalas creative, llc




freelance creative with over 16 years in the branding and advertising world. specializes in making companies into brands with smart advertising based on even smarter strategy

that speaks loudly and makes a strong impact. based in the DC area with in-depth knowledge and work experience in the Hawaiian islands, as well. yes, that's aloha.  ©2012